About the TheNerve
TheNerve Africa is an Africa focused growth information and digital news service that provides multi-perspective, broad, smart, engaging and mobile friendly content covering the new economy, business and innovation in continental Africa to the rest of the world.
Arden and Newton handled the strategy, research and development which culminated into what will pass for Africa's best designed news and content website. Designed to be elegant and targeted at a premium business audience. Post launch, our continued work with the publication helped turn the digital publication into one of Africa's fastest growing digital magazines. Within the first few months, it averaged a monthly unique readership of 500,000 generating over 3,000,000 monthly page views and a growing subscriber base of over 50,000 high networth corporate professionals.
User Experience Design
Clean, bespoke layout devoid of clutter and banner advertising designed to appeal to a premium audience.
Custom Ad Server Technology
Arden and Newton developed a custom Ad server technology that enables www.theNerveAfrica.com manage its ad inventory. Ads on the Nerve are different and unique from what is obtainable online, designed as full width and inter-article with video fully enabled.
Viral Content Partnerships
Every once in a while, Arden and newton helps TheNerve with content strategy and creatives that help the site break through the clutter of competing content websites.
Arden and Newton strategically designed and deployed TheNerve Africa's next phase/growth strategy. We designed a sub website to serve as an events marketplace for industry leading events and conferences.
TheNerve's Flagship Event
Arden and Newton researched, developed and managed every aspect of TheNerve Africa's flagship event. Our work included content strategy, speaker research and full event planning and hosting.