How can we use creative storytelling and communication to drive up the reputation of an ambitious investment banking brand in Nigeria looking to take on the rest of Africa?
Seven years after its birthing in Lagos, Nigeria, the company was looking to rebrand and position itself firmly as an industry leader in Nigeria and a continental player in driving up investments and development on the continent. Arden & Newton worked with the client over several months to fine-tune its corporate narrative, employee brand engagement and acculturation, new corporate imagery, brand launch and entire communications architecture across both traditional and digital channels. We went a step forward in driving up the firm’s reputation management strategy by facilitating speaker opportunities at global events happening in critical financial and policy centers around the world.
BRAND RELAUNCH/STAKEHOLDER ANNOUNCEMENT KIT
REDESIGNED CORPORATE WEBSITE
A remodeled digital platform that captures Eczellon’s Capital’s corporate culture, people, prowess, aspirations, and commitment to Africa’s development.
Refreshed. Brilliant. Insightful
CONTENT MARKETING & THOUGHT LEADERSHIP DEVELOPMENT.
We managed Eczellon’s insight center, producing weekly, industry focused (Thought Leadership) content across all of Eczellon’s Digital Channels and mainstream newspapers.
PR, STRATEGIC COMMUNICATIONS & MEDIA MANAGEMENT
Strategic media coverage across digital and traditional as well as local and international media outlets weekly, with premium placements and exposure. This helped ramp up the brand’s recognition and reputation among industry players and institutional clients.
ONLINE REPUTATION & SOCIAL MEDIA MANAGEMENT
Re-Invigorated Eczellon’s Social media activities, propelled organic growth made possible by the continuous content to build thought leadership in the digital space for finance and the new economic development in Africa.