As part of our communications strategy for CFA Society Nigeria and as a build up of the ‘Let’s Measure Up Campaign’, we worked with the CFA Society Nigeria to host The Nigeria Investment Conference in the city of Lagos.
For the 2018 CFA Society Nigerian Investment Conference, Arden and Newton conceptualized, designed, and executed the entire branding and event experience of the conference. Our scope of work covered; conference identity/branding conceptualization, press/traditional and digital marketing, conference media management, venue branding, content and editorial support.
CONFERENCE IDENTITY CONCEPT
At the time of planning the conference, Nigeria had just emerged from the shadows of a biting economic recession and things were beginning to look up. Part of the conversations were designed to capture the star of the economy at the moment and it was only apt that we captured all of these in the identity design and branding of the conference.
POST CONFERENCE REPORT AND EDITORIAL DESIGN