In preparation for its annual stakeholder meetings, the American consumer goods manufacturer Procter & Gamble (P&G) needed a well-crafted brand story that shows how it fared in the previous financial year amid an economic downturn which had affected most manufacturers in Nigeria, how the company stayed successful amidst these challenges and what they planned to do for the new financial year.

SOLUTION

Arden & Newton produced a well-worded copy that was translated into a cinematic-styled, 2 minutes video trailer to be played at the company’s AGM event. The copy, scripting, art direction, sound, and footage was purposed to arouse emotions and help the team bond and united behind a common goal. Video captured the company’s financial details, activities of staff and management and the overall theme for the new financial year.

SCREENSHOTS FROM FINAL VIDEO

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