Road to 2020: Preparing your brand for an Africa wide growth.

For decades, Africa has been at the bottom of every ranking on global trade & competitiveness. Africa rarely trades with itself, intra-Africa trade stands at a paltry 15% compared to Europe 67%, North America 48% and Asia 58%. This is largely due to fragmented markets that constrain economic growth and inhibit efficiency. With the ACFTA […]

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