It’s been six years already and this will be the first time we will be publicly telling the story behind our name & visual identity. Not like there’s any secret or rocket science behind it, we’ve just not had the opportunity. Also, this will be our first attempt at brand refresh and it means quite a lot to us.
Evidence that consumer services companies are finally mastering the digital playbook, eroding the advantage of born digital brands. But financial services and automotive companies are still vulnerable to disruption