From Me Too, Black Lives Matter, bubbly Fitness communities, to climate, sustainability, and green consciousness, the world as we know it today is constantly being reshaped by cultural and social movements, these movements are stirred by new thinking and world views held by audiences and define how these audiences engage with brands. Consumers now increasingly […]

For decades, Africa has been at the bottom of every ranking on global trade & competitiveness. Africa rarely trades with itself, intra-Africa trade stands at a paltry 15% compared to Europe 67%, North America 48% and Asia 58%. This is largely due to fragmented markets that constrain economic growth and inhibit efficiency. With the ACFTA […]

As technology continues to raise the bar on consumer expectations and experiences in every category, brands that survive and thrive in the future will need to be more agile than ever. The digital revolution has resulted in an explosion of choice for guests who are better informed and more discerning than ever before. By 2025, […]