The Emergent Continent Innovation Conference 2016
The Emergent Continent Conference hosted by the digitally native news platform TheNerveAfrica.com was one of the outcomes of Arden & Newton's continued strategy work for the publication. The global event which brought together some of the world's best minds and Africa experts was designed to help boost the publication's brand image and offline presence. Arden & Newton went the whole haul by conceptualizing , designing, executing and managing the entire event and brand experience.
Our work scope covered; content strategy, event planning, speaker selection, sponsorship marketing, travel management, press/traditional and digital marketing.
Visual Focus: The Logo
TheNerveAfrica.com's audience is premium and our choice of venue was very strategic and represented the audience the publication serves. The venue, Intercontinental Hotel, Lagos, Nigeria matched the class and prestige of the event and quality of audience..
Our strategy for building the Nerve has always been to utilize offline opportunities to grow its digital brand. We built a wall and extracted content from the site's archives as covering for the wall, this created an entirely different experience and engagement for attendees to have first hand experience with the website, it also created a space for networking among attendees.
Sessions from the Conference