Metro Taxi is a known brand in the Urban transport service targeting both individual and corporate organizations in Lagos, Nigeria. Arden and Newton was contracted for a brand refresh which entails the conceptualization of a new brand identity, brand strategy, and marketing communications design, driver training and brand acculturation for staff.
A dynamic brand identity influenced by the attributes of a cosmopolitan (urban) city space. The new metro taxi brand identity reflects the best possible expression of a metropolitan lifestyle, pop-culture art, food and destination experience. We looked at the features of a typical metropolitan city to get inspiration from shapes, patterns, texture and lifestyle experiences, Road Networks, fashion, Art/Photography, food, car features, Travel and cuisine etc helped us birth a fresh new identity for the Brand.
New identity must reflect the beauty and color, motion and fast pace with which an urban space evolves.
Interaction design for mobile
-Echelon Heights hotel-
Echelon Heights hotel is one of Nigeria's newly built boutique luxury hotels targeting expats and international travelers into the Oil & Gas producing region of Nigeria. The boutique hotel is located in Rivers State, Nigeria.
Our task was mainly storycrafting; to design a visual identity that depicts class, luxury and royalty, in a fresh, modern, yet long-lasting way. We focused on the beauty of chandelier lights that grace the interiors of most luxurious hotels. We choose the chandelier as the central theme of the brand's identity and story telling.
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