NIGERIA INVESTMENT CONFERENCE 2018
- Client: CFA Society Nigeria
- Type: Event Management
- Link: ic2018.cfasocietyng.org
For the 2018 CFA Society Nigerian Investment Conference, Arden and Newton as the official brand managers of the conference conceptualised, designed, and executed the entire branding and brand experience of the conference. Our scope of work covered; conference identity/branding conceptualisation, press/traditional and digital marketing, conference media management, venue branding, event PR management.
Our Approach to the event branding embodies a brighter feeling of where he Nigerian economy is headed as we played with the relationship of bold colours, circular shapes and economic strokes as brand elements. We focused mainly on he fact that for the Nigerian economy to stabilise, Nigeria needs to take a bull eye decision, which was represented by the circular shapes.
TE LOGO/BRAND ELEMENT
The Emergent Continent Innovation Conference 2016
The Emergent Continent Conference hosted by the digitally native news platform TheNerveAfrica.com was one of the outcomes of Arden & Newton's continued strategy work for the publication. The global event which brought together some of the world's best minds and Africa experts was designed to help boost the publication's brand image and offline presence. Arden & Newton went the whole haul by conceptualizing , designing, executing and managing the entire event and brand experience.
Our work scope covered; content strategy, event planning, speaker selection, sponsorship marketing, travel management, press/traditional and digital marketing.
Visual Focus: The Logo
TheNerveAfrica.com's audience is premium and our choice of venue was very strategic and represented the audience the publication serves. The venue, Intercontinental Hotel, Lagos, Nigeria matched the class and prestige of the event and quality of audience..
Our strategy for building the Nerve has always been to utilize offline opportunities to grow its digital brand. We built a wall and extracted content from the site's archives as covering for the wall, this created an entirely different experience and engagement for attendees to have first hand experience with the website, it also created a space for networking among attendees.
Sessions from the Conference