Metro Taxi is a known brand in the Urban transport service targeting both individual and corporate organizations in Lagos, Nigeria. Arden and Newton was contracted for a brand refresh which entails the conceptualization of a new brand identity, brand strategy, and marketing communications design, driver training and brand acculturation for staff.
A dynamic brand identity influenced by the attributes of a cosmopolitan (urban) city space. The new metro taxi brand identity reflects the best possible expression of a metropolitan lifestyle, pop-culture art, food and destination experience. We looked at the features of a typical metropolitan city to get inspiration from shapes, patterns, texture and lifestyle experiences, Road Networks, fashion, Art/Photography, food, car features, Travel and cuisine etc helped us birth a fresh new identity for the Brand.
New identity must reflect the beauty and color, motion and fast pace with which an urban space evolves.
Interaction design for mobile